Developing a 21st Century Medical-Marketing Plan

Patients find medical treatment through online searches

Patients use online searches to find medical treatment

Health-care professionals know that keeping up with the latest marketing trends is one of the keys to the success of their practice in the twenty-first century. With over 75 percent of patients using the Internet to access health-related information—including looking up health professionals and viewing websites before booking an appointment—knowing how to leverage technology and marketing is paramount to being a player in the industry.

For medical practices to thrive in the digital age, cookie-cutter marketing strategies no longer fit the bill. With increasingly Internet-savvy patients, technological know-how mixed with innovation are required to target and attract patients. In fact, industry experts recommend that all health-care professionals create a personalized medical-marketing plan and even a hire a professional to put these strategies into action.

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Outsourcing is the Answer to Medical Marketing

Outsourcing medical marketing is a good plan.

Outsourcing medical marketing is a good plan.

Medical marketing is a full-time job in today’s dynamic health-care industry. Building a successful health-care organization in the age of technology requires a savvy team of business management experts who are up-to-date with industry regulations and changes, who possess superior marketing skills, and who can customize services to meet the unique needs of patients. If you are looking for a partner to grow your medical practice and take your business to the next level, consider outsourcing medical marketing to a firm that can help you achieve your goals.

By outsourcing medical marketing, health-care providers allow professionals to handle the business end of their practice while they focus on core patient care. A solid health-care marketing plan should attract new patients, encourage referrals, minimize burdensome administrative tasks, build strategic associations, advance goals, and increase revenue growth.

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