Smartphone health-care applications have mushroomed in recent years, with proven results of enhancing mobile communication among health-care providers, increasing patient access to medical services, and improving patient care. Used widely by health professionals, medical and nursing students, and patients, smartphones have become the go-to tool for medical practice at the point of crisis. With the number of applications growing and with more advanced functionalities available with each new release, smartphones are rightfully receiving noted attention in the health-care industry as medical researchers explore the design, software, and potential of mobile technology.
Health-care professionals know that keeping up with the latest marketing trends is one of the keys to the success of their practice in the twenty-first century. With over 75 percent of patients using the Internet to access health-related information—including looking up health professionals and viewing websites before booking an appointment—knowing how to leverage technology and marketing is paramount to being a player in the industry.
For medical practices to thrive in the digital age, cookie-cutter marketing strategies no longer fit the bill. With increasingly Internet-savvy patients, technological know-how mixed with innovation are required to target and attract patients. In fact, industry experts recommend that all health-care professionals create a personalized medical-marketing plan and even a hire a professional to put these strategies into action.
Medical marketing is a full-time job in today’s dynamic health-care industry. Building a successful health-care organization in the age of technology requires a savvy team of business management experts who are up-to-date with industry regulations and changes, who possess superior marketing skills, and who can customize services to meet the unique needs of patients. If you are looking for a partner to grow your medical practice and take your business to the next level, consider outsourcing medical marketing to a firm that can help you achieve your goals.
By outsourcing medical marketing, health-care providers allow professionals to handle the business end of their practice while they focus on core patient care. A solid health-care marketing plan should attract new patients, encourage referrals, minimize burdensome administrative tasks, build strategic associations, advance goals, and increase revenue growth.